About us
Who We Are…
The ilovesxm clothing line was launched in January 2013 following a highly successful online campaign promoting its locally designed T-shirt and polo collection. Built on top-quality, durable, and breathable materials paired with simple yet striking designs, the brand quickly became a favorite among both visitors and locals who share a deep love for SXM.
The foundation of the brand began even earlier, in 2011, when Mitchell Mussington created ilovesxm.com — a platform dedicated to showcasing St. Maarten to the world. He later expanded the initiative through his flagship company, Sign Triple Nine, a leading print and banner enterprise serving a wide range of local businesses. With strong customer loyalty and a reputation for excellence, Sign Triple Nine helped elevate ilovesxm into a brand recognized for quality, creativity, and cultural pride.
In November 2025, the iloveSXM Boutique officially opened its doors, featuring the latest merchandise — including the new 37 Square Miles Collection. From hoodies, tank tops, bucket hats, shades, and mugs to many more stylish essentials, the boutique offers something for every SXM lover. Visit us at #17 Walter Nisbeth Road, Philipsburg (Pondfill), located inside the Sign Triple Nine Headquarters.
When asked about the ultimate vision for ilovesxm.com, Mr. Mussington shared:
“To promote St. Maarten to its fullest, boost local business, and highlight local talents & athletes — ultimately, to make everyone fall in love with St. Maarten/St. Martin.”
Staying true to that mission, ilovesxm has spent years showcasing local artists, students, models, and champion athletes across billboards, bus wraps, posters, events, video campaigns, and online platforms. Our marketing approach remains dynamic, engaging, and second to none.
What We Do…
Our clothing line offers T-shirts, polo shirts for men and women, and women’s tank tops — all crafted with premium fabrics to ensure maximum comfort, durability, and style. We provide a full range of sizes (XS to XXL) and a variety of colors to suit every preference.
More than just a commemorative T-shirt label, ilovesxm continues to grow as a cultural lifestyle brand. We regularly launch new collections and designs inspired by current trends and major seasonal events — including St. Maarten’s Day and Carnival — ensuring that ilovesxm remains vibrant, relevant, and always top-of-mind for both locals and visitors.
